This book is about how the chief executive – and everyone else directly involved – needs to think about transforming an “okay” organization into a fully competent one.
Everyone would like to have a more competent organization. There is a lot of fairy dust out there about how to accomplish that the easy way. But there is no easy way… that works.
To customers and other stakeholders, it is the performance of the organization that matters. They could care less about promises that are only sometimes kept. They expect performance.
This book not only tells you how you have to think in order to make this happen, but it offers many of the basic tools and techniques for doing so. Making a fully competent organization is a tough go. But it is doable. This book tells you how. It is based upon many years of successful, hands-on experience in creating fully competent – even great – organizations of all sorts and sizes.
With this book as your guide, you too could have that competent organization you dare to dream of…